Marketing your own books is a pain.
There, I said it. I worked in publishing for over twenty-years, but not in marketing. Now I sort of wish I hadn’t generally ignored the marketing folks in my organizations. I sure could use their help these days.
I was in IT and I was awful to people sometimes. Oh, I did my job. I just evolved a bad bedside manner. I wasn’t alone in that. SNL had a series of skits about the bad IT guy. I was just like that character. “You need to hit tab, now enter, now up arrow … argggghhh, just get out of the way!” Before you think unkindly of me understand that it was an uphill climb most of the time. I mean, for example, I had a user who wrote correspondence in a spreadsheet. Letters, she wrote letters using a spreadsheet.
Anyway, I have been out of publishing for almost twenty years now, and now, I’m back in it. I’ve got two published books, several more in various stages of revision, and I’m bogged down trying to market my published books.
If you’ve ever been intimidated by the thought of actually writing a book, understand this: Writing an entire book is hard. Editing and revising that rough draft is harder. Marketing it? Well, forget about it. It continues to kick me in the ass every single day.
The heading of this post says “Missing the Obvious” … so here is a case in point. I noticed something while was working on a twitter post about my novel, THE FEVER.
A review quote I had added to my Amazon page suddenly hit my eye. It was there so I know I liked it enough in the past to include it on the page but the impact this time hit me like a ton of bricks. “You’ll feel like you’re LIVING IN THIS BOOK …”
I have a lot of enthusiastic reviews. It gratifies me as an author. And they’re not all friends and family either, I promise. But this statement, from an independent reviewer, well, that is the sort of thing that emboldens an author to continue on.
Then the old modesty gene kicks in. “Gee whiz, shucks, Y’all …”
Thomas Fenske is a