Today at 12PM EDT my friend and fellow writer Staci Morrison will be hosting an event on Facebook to celebrate both the one year anniversary of the inauguration of her MILLENNIUM epic fantasy series AND the publication of the fourth volume in that series, Sword OF THE SPIRIT.
Congratulations to Staci … four books in one year is quite an accomplishment!
I’ll be participating at 1PM EDT with some information about my own books … You can join at 12 for Staci or you can join at 1 to see what I have to offer. Other authors will be participating. There will be drawings for free books and some other stuff as well. I’ll be giving away a copy of THE HAG RIDER!
First things first. I realized after pushing out my last post that I neglected a few things about web site development. I’m trying to remember the first web site I created, but it was way back. 1992 or 1993. You read that right. I had a web site before most people knew the wide wide world of webs even existed. I created it by hand. I remember a colleague who I shared it with asked me “what book did you use?”
I blinked. “Book?”
Anyway, using tools to build websites is a new thing. And moving to a single page format like my cheap new web hosting site requires a bit of tweaking to get it right. But I can use things through links. Like it links this blog just great. And I have a perfectly good Amazon Author Page out there, listing all of my books. They pay developers six figure salaries to do a better job than I could ever do with my multiple book pages on my old site.
Enough about that. Here I am a little more than five weeks out and I am slowly gearing up my massive marketing machine. That’s how it feels sometimes. I often tell people that writing a novel is hard, revising the manuscript is harder, and marketing the sucker kicks me in the ass. Yet, with this being my sixth novel, I’ve learned a few things.
There are plenty of people waiting in the wings just dying to take my hard earned money and help me market my new release. I call most of them “preaching to the choir” services. They prey upon authors and, sadly, most of their focus is to other authors. Now, don’t get me wrong, I know that in order to be a good author one must read a lot. But in my experience, most newer authors don’t read very much in the realm of other newer authors. Some do, (and I love you very much) but most don’t.
Then there is the whole eBook/print book thing. My small press is geared primarily toward eBooks, although print books are available and, more recently, available at places beyond Amazon. More on that later. I still don’t understand the aversion to eBooks. I’ve actually read more since I embraced eBooks than I had for years. My Kindle App is loaded on both my tablet and my phone, and it keeps my place on both. If you’ve ever been stuck waiting some place and wish you had something besides a two year old weathered magazine to read, well, pull out your phone and you can just start reading.
Anyway, the key to actually making money in the book biz focuses on getting your books into bookstores. It’s a tough nut to crack for unknown authors. I worked in scholarly publishing for 20+ years and can tell you this: you have to be able to carpet bomb them and that takes capital. See, when bookstores order twenty copies of your book in the hopes that it will sell, they expect that they will be able to return the unsold stock for full credit if the books don’t sell. Huge publishers absorb this cost of doing business. For every best seller they likely have dozens of not-so-best-sellers. Small presses and Indie authors can not compete on a national level so we have to resort to … well, whatever the hell we can.
Here. Now. Me. This. This is what I am doing here, trying to entertain you in a lame attempt to get you to remember my name and even better, my new release, HARMON CREEK. See what I did there? I put in a link. New authors take note. EVERY TIME YOU MENTION YOUR BOOK, put in a link. I don’t have a sales link yet, so I put in a link to a book page I set up on my old website. I have lost count of the book tweets and Facebook posts with authors mentioning “my new book” and they will say “available at Amazon” … yet NO LINK! I should already be navigating there. I guess I should search for you or your book? Really?
Another thing that helps is catchy graphics. Believe it or not, that was originally the purpose of this post, to illustrate the importance of catchy graphics. I’m a writer, not a graphic artist. I do, however, have visual representations that pop into my punkin haid from time to time. All of my book covers were first conceptualized by me. Thankfully, all but one were actually designed by someone who knew what they were doing. The lone cover I designed myself is my free cookbook (companion to my adventure mystery series) and it shows. But I think it matches the cookbook itself, which was designed to mimic the type of local self-produced cookbooks one might find in a rural cafe in the 1980s. I collect vintage cookbooks, I know that genre well. What I came up with, in my lame and crude attempt at design was this:
My book cover, surrounded by true life headlines relating to the primary subject matter of the book itself. Not too bad but I knew it could be better. Enter my awesome and talented daughter Audrey. Dancer turned social media expert that she is, she took my photoshop file and made it into something truly inspiring:
Same cover photo, same headlines, but she knew how to do things I did not and she made it both visually stunning and, well, amazing.
So, basically, what I wanted people to know was that the book is based on a true story. It’s personal to our family as well, the subject was her great-great uncle, her mother’s great uncle. I’ll be sharing more about the back story in coming posts, so stay tuned.
Thomas Fenske is an author living in North Carolina. More information here: https://tfenske.com
If we were having coffee today I’d be gently raising my mask to take a quick sip while I related my elation to some good book news.
Writing a book, or several books, occurs in several stages. Of course, there is the original concept, structure, and actual writing. After that, an author must pore over their manuscript, tweaking, nudging, adding, subtracting … I call this revision stage “crafting the novel.”
If one is fortunate enough to publish, after the requisite editor back and forth and acceptance of the finished manuscript, the most daunting task begins. You have to sell the damn thing. Marketing generally kicks me in the ass. That’s an official publishing term.
This weekend I have embarked upon my most aggressive marketing campaign ever … I paid for some outside promotion of my entire four-book series on Kindle. For me, it was not cheap, I have been fairly conservative in spending money on promotion. Spend a buck to make a buck, right?
The series promotion expects that the first book in the series will be either free or very cheap. I went with offering it for free. Amazon lets one offer a kindle book for free for five days. They also let one offer a discount price for seven days. I used that second function to offer the other three books at varying discounts. The result? Readers can acquire my entire series for $5.97. Normally that would be $15.96. Four books for under six bucks!
The sale continues through the weekend but the results so far have been encouraging. So far, I’ve given away 4029 copies of THE FEVER. That’s like introducing myself to 4029 new readers! BUT — 117 readers also bought book two, A CURSE THAT BITES DEEP, AND 52 more took a chance on book three, LUCKY STRIKE, AND 46 bought book four, PENUMBRA! I even saw an uptick in my self-published companion cookbook, which is always free anyway.
Will I make my money back? Not quite; not yet. But an author must not only sell individual books, they must also sell themselves. In that respect, this has been quite successful. My hope is that people who like THE FEVER will want to go back and see what other trouble the characters get into in Books 2-4 and be willing to chance another $3.99 on them. They do seem to get into a lot of trouble and each books is better than the previous one.
I have also seen in the past that Amazon backs up increased sales (even free sales) with additional targeted promotion. I’ve even had them suggest my own books to me in the past … this is a real thing.
With less than a week to go before publication, I’m going to let you in on a few of the surprises in my August release, PENUMBRA.
For the first of these surprises, I’d like to introduce you to a new character, Ximena. Well, actually, she’s not quite a new character. We’ve met her twice before, in the first two books of the Traces of Treasure Series. She was a young girl in The Fever, a passenger in a car Sam encountered at a gas station in Fort Stockton Texas. She served as a translator for her aunt, an old bruja woman who discerned the danger surrounding Sam’s life and gave him a small stone that contained the power to help protect him.
After surviving the troubles in The Fever, Sam managed to lose track of the stone and danger followed him again in A Curse That Bites Deep because of its absence. The old woman sensed this and perceived the peril that Sam faced, so she looked him up to warn him. The young girl, now a few years older, served as the driver for her aunt.
In Penumbra, this girl is now a young woman of about nineteen. Her aunt recently died, passing the torch of responsibility to her young charge, who we learn is Ximena (pronounced Hi-men-a). Although new to brujeria, she does not take this duty lightly.
Brujeria is a form of spiritual belief akin to witchcraft in Latin American cultures. Ximena has been well instructed, and as we will find out, possesses perceptions and powers that go far beyond even a loose interpretation of normal.
Consider this passage from Penumbra, when Sam is about to encounter some of the bad guys unarmed.
..the phone rang again.
“Sam! Where are you?”
“We just pulled into Carlsbad. Ximena made me stop and call you.”
Smidgeon’s heart skipped a beat. “What?”
“She suddenly pointed at a payphone on the side of the road and said I needed to call you right away. Is there anything wrong?”
“I just got off the phone with Holly. She told me that Earl called and let her talk to Dave. He’s in Carlsbad with Earl and Ding. She is supposed to come by herself along with the paper and meet them at a small store on Lea Street at 5 in the morning. She said it is on the west side of town.”
“I have the paper.”
“I know that. I was just fixing to call Mule to ask him what we should do when you called.”
“Call Holly, and tell her to stay put. I’ll handle it.”
“Sam, how can you face off with Earl and Ding? You don’t even have a gun.”
“I have Ximena.”
She’s young and she’s short, about five feet tall, but she’s already proven that she can handle herself in a tense confrontation.
What can she do? What does she do? Well, that would be telling, wouldn’t it?
Penumbra, the fourth book in my Traces of Treasure Series, is an adventure mystery that continues the adventures of Sam, Smidgeon, and Lance, along with a few other friends and characters. Yes, the ghosts are back as well, more ghosts than you might expect. The first three books in the series are basically a trilogy, but this continuation of the series is quite capable of standing alone. But I have to warn you: after reading this one you will be hooked; you will definitely want to go back and read the other three. Just saying …
If we were having coffee today I’d again be waxing all nostalgic on you. I saw this picture in the Spring 2018 University of Houston Magazine. Wow, what a flash from the past. I see from the banner that this dates from the campaign days of 1976. I could so easily be in this picture as during those years I went up and down those stairs countless times. I was even grabbed by a Secret Service agent on the bottom of the stair case on the left when I attempted the go up the stairs while President Ford’s son was getting ready to speak on the upper landing during the 1976 campaign.
I got nostalgic seeing this picture because I have very deep roots to this building and most of my experiences there went way beyond just being a student. For over two years I was employed there with two different jobs. At that time the building comprised of two sections, the three story primary structure (well, basement and two upper levels) and an adjacent one story underground structure. Just behind and below those stairs is where the entrance tunnel to the underground section was. My first job was in an office down there and I was heading to class from work when the Secret Service grabbed me.
I worked for what was then called the “Campus Activities Department” and they provided support and advisors for all on-campus organizations like clubs, honor societies, student government, campus programming, fraternities, and sororities. This service center took up the major portion of the underground portion of the building. One of the services was called the Organization’s Bank, and it allowed qualified groups from all aspects of campus life to have an “account” for their treasuries, all managed through a central Campus Activites bank account. I first encountered this when I volunteered in the campus programming board, then called Program Council. The woman who ran this bank was very friendly and pleasant so I’d drop by and visit from time to time just to say “Hi.”
In early 1975 she needed a new assistant and offered me the part-time office job. It was convenient working on-campus and it helped draw me into the mainstream of virtually all of campus life. This was long before mass computerization so all the transactions were handled manually via an even-then ancient Burroughs automatic posting machine with individual ledger cards for each account. Young people are always amazed that we were able to use tools such as this in those pre-computer days but the machines and the procedures worked quite well. I worked there for over a year and quite enjoyed my time there. The office was down a back hallway and I was working once when a fire occurred in one of the maintenance closets on the far edge of the building. They evacuated both buildings as a precaution and that office was so out of the way, I was found happily working away by someone making a last pass through the building. It was news to me. Of course, they had suppressed the alarms. So much for fire drills, right?
I could have worked in that office for another year until graduation, but through contacts in the building I became aware of a job in the maintenance department of the same building, as a student assistant to the building mechanics. Office work was okay, but this job provided the opportunity for more hours and an even more flexible schedule. My hours were quite limited in the office job but in this role, I could work evenings and even weekends and pretty much set my own schedule. There was *always* something to do. Some weeks I could almost work full-time if the evening mechanic was sick. On a student economy, more hours was always a plus.
This job was great, and because of it I eventually came to know almost every inch of the building complex. I’m talking every office, every mechanical room, every deep dark cranny, even disgusting places you don’t want to know exist. Those steps in the picture? I painted those once, with a non-skid coating. I regularly had to go onto the roof of the building too. One of the main duties was to go on rounds and make sure there were no problems like squeaky belts or grinding motor bearings (remember that fire I mentioned). Once, while working over the holidays, I found a large amount of water pooling in the corridor between the main building and the underground offices and checked outside on the ground above that corridor. It was obviously a major water main leak. University repair crews had to be called in for an emergency repair even though it was Christmas Day.
The building was extensively renovated a few years ago and I’m sure when they were doing that, they found my scrawl on any of the older breaker boxes that had survived 35+ years in the building. Once, some electricians were working in the ceiling above a dining room of what was called the old Cougar Den on the bottom level. The workers found they needed to flip an unmarked breaker and this unfortunately cut power to the cash registers in the main dining area one floor above. This happened in the middle of the lunch rush. Nobody realized that during some past construction work power had been tapped below the floor to a circuit in the Cougar Den to facilitate installation of new outlets for a cash register station that had no other access to power. It took a frustratingly long time to locate the problem because no one thought to relate the work on the lower floor to this problem. After that, another student worker and I spent a weekend mapping all the breakers in the building.
That particular work came in handy too because not long afterwards, we had been called in to help the short-staffed custodial group to do a rather large banquet reset in the third level ballroom late one Saturday night. When we were almost done I was in the hallway outside the ballroom and detected a faint whiff of burned tar, which I knew was most likely the tell-tale odor of a fluorescent light ballast shorting out.
Sure enough, a quick survey discovered a nearby display case just beginning to fill with smoke. We immediately ran to shut off power at one of the recently audited breaker-boxes down the hall. My boss found a key to the case, which was thankfully almost empty and I removed the bulbs which rendered that fixture totally inoperative. I replaced the ballast the next Monday morning and found it had suffered primary short that had already burned a hole in the ballast case (sometimes they just get hot and stop working) — this would have definitely continued into a bad fire and would have caused a lot of damage. It was just pure luck we were there (hey, it was a chance to grab a couple of extra hours pay, right?) and we knew the smell and immediately went hunting for the source. A hot ballast can not be ignored.
Ah the anonymous life of the Unsung Heroes.
I checked every maintenance closet and machine room every day I worked, mostly for just that sort of thing. Problems were always cropping up on equipment that ran 24/7 (I return again to the fire, even though that pre-dated my maintenance work). I had other regular duties too, for instance I changed all the air filters in the building every month or so. I also changed uncounted numbers of light bulbs in every section of that building. To this day I still find myself instinctively scanning ceilings in big buildings and secretly noting the lights that are burned out. I worked on plumbing repairs, helped with repair work on the food service equipment, and was involved in really unusual stuff too.
Once, one of the sewage sump pumps (one of those disgusting areas I mentioned earlier) jammed and bent the long drive shaft. It needed to be machined but most machine shops around the area could not handle a shaft that long; it was at least ten feet. Somehow my boss heard about a super machine shop in the Physics Department, which even back in 1977 was an amazing facility. We both carried this disgusting, mumblemumble-encrusted hunk of metal by hand far across campus to that shop in one of the science buildings and they machined it. It barely fit in the service elevator, which opened directly into the machine shop floor.
The curious thing about working in that building was that, as it turned out, both jobs were unplanned extensions to my education. The office and bookkeeping skills I learned in the Organization’s Bank were a huge help in every job I held later. Note: computer business processes were all built on the models of the tried and true manual process. In he next job, by doing the varied maintenance work I gained invaluable on the job experience in electrical, plumbing, and carpentry repair. These are things I still use to this day.
The other great part about the maintenance job was that it was a blast most of the time. The two senior mechanics were WWII veterans, one was a marine in the pacific and the other one had been with the Flying Tigers and was later a B29 mechanic in India, working on the bombers that flew over the Himalayas, so the stories I heard were personal and insightful. Truly they were part of the greatest generation. Once that B29 mechanic and I had to make a long excursion across campus in the underground tunnels that snake under most campuses. (Maybe I’ll share that story another time.)
I had other duties too. I served as projectionist for campus-run movies and there were times I ran the sound and lights in the ballroom for dances and other events held there. As I previously said, there were also times we helped out the custodial staff for banquet setups.
Neither one of these jobs were college “work-study” positions, they were considered regular employment; part-time jobs that added to my seniority when I later held a position at another state institution. But just like any work-study job, it was a great convenience to work on campus.
Heck, I even had a master key to the building, something I needed to use while doing my general rounds. Even custodial staff with many years employment there didn’t have a master key. If I had to work on Saturday/Sunday mornings, I had to be on-time because I was the guy with the key!
Who knew what a flood of memories would come from that simple picture.
Thomas Fenske is a writer living in North Carolina. He’d like to say he was a product of the famed writing program at the University of Houston but sadly, that program came into existence the year after he graduated. Missed it by *that* much.
Time to load your electronic media for your summer reading pleasure. Escape from the stress and hassle of your vacation by reading about someone else’s stress and hassle: Catch The Fever! Both Kindle Books $1.99 each, June 17 through June 23 http://www.thefensk.com/spec.html
Did you know … you don’t need a Kindle device to read these books?
You can get a free Kindle reading app for your iPad, tablet, phone, or computer.
Read standing in line, waiting for a table, wondering where your wife/husband is … you can even pretend to be working while you are reading!