It’s All About Marketing

If we were having coffee today I’d be gently raising my mask to take a quick sip while I related my elation to some good book news.

Writing a book, or several books, occurs in several stages. Of course, there is the original concept, structure, and actual writing. After that, an author must pore over their manuscript, tweaking, nudging, adding, subtracting … I call this revision stage “crafting the novel.”

If one is fortunate enough to publish, after the requisite editor back and forth and acceptance of the finished manuscript, the most daunting task begins. You have to sell the damn thing. Marketing generally kicks me in the ass. That’s an official publishing term.

This weekend I have embarked upon my most aggressive marketing campaign ever … I paid for some outside promotion of my entire four-book series on Kindle. For me, it was not cheap, I have been fairly conservative in spending money on promotion. Spend a buck to make a buck, right?

The series promotion expects that the first book in the series will be either free or very cheap. I went with offering it for free. Amazon lets one offer a kindle book for free for five days. They also let one offer a discount price for seven days. I used that second function to offer the other three books at varying discounts. The result? Readers can acquire my entire series for $5.97. Normally that would be $15.96. Four books for under six bucks!

The sale continues through the weekend but the results so far have been encouraging. So far, I’ve given away 4029 copies of THE FEVER. That’s like introducing myself to 4029 new readers!
BUT — 117 readers also bought book two, A CURSE THAT BITES DEEP, AND 52 more took a chance on book three, LUCKY STRIKE, AND 46 bought book four, PENUMBRA! I even saw an uptick in my self-published companion cookbook, which is always free anyway.

Will I make my money back? Not quite; not yet. But an author must not only sell individual books, they must also sell themselves. In that respect, this has been quite successful. My hope is that people who like THE FEVER will want to go back and see what other trouble the characters get into in Books 2-4 and be willing to chance another $3.99 on them. They do seem to get into a lot of trouble and each books is better than the previous one.

I have also seen in the past that Amazon backs up increased sales (even free sales) with additional targeted promotion. I’ve even had them suggest my own books to me in the past … this is a real thing.

The sale continues through the weekend. Check it out here: https://www.amazon.com/gp/product/B087JD9CJD

CATCH THE FEVER!

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Thomas Fenske is an author living in North Carolina.
Get the full scoop at http://thefensk.com

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