If we were having coffee today, I think I’d have to break into my annual moaning session about marketing. Yes, the books. Again.
If you have ever aspired to be an author you really need to be aware of the biggest pitfall: Marketing. I joked in a facebook writer’s group not long ago … writing a novel is hard. Editing/revision is even harder. Marketing kicks me in the …
Well, you get the idea. Now, if you are talented enough or lucky enough to attract the notice of a big publishing house, they do all that for you. Oh, I imagine even then you have to do quite a bit yourself. But as an indie author or an author from a smaller publisher, the mantle of marketing responsibility falls on your shoulders.
Marketing is a special skill I am still struggling to learn. I actually worked in publishing for over twenty years, but it was mostly in IT. Now I sort of wish I hadn’t treated all those marketing people like lesser beings. To be fair, we IT hacks generally treat everybody as lesser beings. Still, now I regret it. I could use some help. In an irony of ironies, sure, I could buy help but I really need to sell some books first so I can afford it.
There is another irony at work here too. Writing. Most of the type of marketing I am talking about involves writing. I have published two novels and written three others that are in various stages of revision. I used to be intimidated by a novel’s length but now I find that hammering out a ninety thousand word novel is not that big a deal. What’s hard, is a two hundred word book blurb. Sheesh.
So here I am, on a Saturday, when I am supposed to be chipping away at the third book in my series but I’m struggling to, once again, revise my Amazon book blurbs. Succinct, catchy, to the point. Sell the book. It sounds so easy. There is no shortage of advice on-line, some of it is maddingly contradictory. Mention names, don’t mention names, ask questions, don’t ask questions. “Short” is the common suggestion. Okay.
I first encountered this when I got my original book contract. I blinked at it for quite a while. They wanted me to supply the blurb. Uh, uh, uh … I managed to cobble out something. It was awful.
One impressive thing about having a book on Amazon is the fact that if you register as the author, you can revise your own book description. I am on what is probably the fourth major revision of my first novel’s description. Sure, I use the same one on my web page. If I think it is good enough, I poll the other vendors like Barnes & Noble to change … but you have to ask. Same with my publisher’s website.
So this is what I’m doing today … One day I’ll crack the code. I’ll be able to tell because I’ll maybe start selling some books.
Here are the amazon book links … click read more at the bottom of the description to get the whole thing.
How did I do this time?
Thomas Fenske is a writer living in North Carolina.
More evidence of his lack of marketing skill can be found at http://thefensk.com